Showing posts with label collection. Show all posts
Showing posts with label collection. Show all posts

Thursday, June 9, 2011

We'll always have Paris.


If I had to name one bad thing about my twice-a-year shoots for the Johanna Vikman collections, it's that - like with all designer lookbooks - I can't share the results with you until almost a year after the photos are taken. For someone as impatient as myself, I must admit, that's a little bit frustrating.

But! Since we've been doing these photo sessions for a few years now, at least I can show you photos from previous seasons! The ones in this post are all from our very first shoot, in June of 2008. Wow, that's quite a while ago. Photography-wise, it's probably still my favorite out of the seven we've done so far. It's exactly the kind of retro mood, colors, lighting, styling and settings I love when it comes to photos. Not to mention the name and theme of the collection: We'll always have Paris.





From the lookbook of Johanna Vikman's Spring/Summer 2009 collection We'll always have Paris. 
All photos by Camilla Lindqvist.


Wednesday, June 1, 2011

Into the mist.


(Please watch in full screen mode to do the viewing experience justice!)

Last summer, the amazing designer and also my dear friend Sofie of the brand Sofifi asked me to be in her A/W 2011 collection film. I barely do any acting projects at all anymore and I'll admit I miss it sometimes, so I said yes right away. And as always when it comes to working with designers, I've had to wait a year to see the result. But now it's finally here!

My first thought: I can not believe how different I look. When I watched it on my iPhone this morning I could barely even recognize myself in a lot of the shots. It's truly incredible what hair, make up, lighting and camera angles can do! Not that I always thought the change was for the better (i.e. I look like a 45 year old heroin addict in my last scene - oh the sacrifices we make for the arts!), but I think it goes well with the story. And Sofie and the film crew did such a beautiful job at interpreting the whole film noir-theme.

Oh and also, I love that more and more brands choose to showcase their collections on film, instead of just stills. It's such a great way to create a story and show the idea and the inspiration of a collection! My only problem with being a part of a fashion film like this one, is that I'm sort of... not used to trying to look pretty when I act. It's like, either I act or I model, and in the film I keep making all of these ugly faces! I can just hear Tyra Banks yelling, "no, no, not like that! Model ugly! Model ugly!" :)

Anyway, please watch it, and I hope you'll like it!