Thursday, June 16, 2011

About Rediscovering the Things you Love.


I wanted to introduce you to one of my employers! I've been writing weekly columns for the Swedish fashion magazine Sofis mode since the fall of 2008, so almost three years now. This past year I've also featured one inspiring fashion blogger in every issue, sometimes replaced by a "blogger city guide", where a fashion blogger who lives in an interesting city shares all of her favorite spots, night clubs, restaurants, galleries, museums, bars, cafés - and of course, shopping! - with our readers.

Yesterday, the magazine was relaunched after getting a wonderful makeover. So now it's thicker, with amazing layout, and it's going to be published every two weeks instead of every week. In every other issue, the city guide and blogger feature will be combined, which I think is great - if you get a blogger's own guide to her city, of course you want to know more about her as well!

In this first new and improved issue, I featured the stunning blogger Martina of Danny Rose Fashion, and her guide to her home town Prague.





Yeah, well, this is what my columns look like! (Though I take a new photo every time, of course.)

By some weird coincidence, my column this week is actually sort of on the same subject as in yesterday's outfit post - about how before I started this blog, I rarely put any effort into my outfits, but basically dressed the same every day. It takes place at the very moment when I decided I needed a change, to try and find my way back to the person I used to be before my life took a new direction. The very moment I had the idea to start this blog, really.

I did my best to translate it for you, and remember, don't be hatin' just 'cause my English ain't perfect, eh?


Oh wow, this one! And this one… and that.

I’m sitting on our crooked hardwood floor, rediscovering what used to be my style. Unpacking one cardboard box after the other, all brimfull of clothes I’d forgotten I own. High heels and colorful patterns, tulle skirts, faux fur and velvet, skin tight jeans and sequins, sequins, sequins.

If someone had decided to compare the content of my wardrobe with that of these boxes, no way the idea would cross her mind that it might all belong to the same person. The items now covering the floor have nothing what so ever to do with the plain tops, shirts and loose cotton pants I’ve worn daily during the last year.

Still, there’s no doubt that all these brightly colored, playful garments are mine. Now that I think of it, I clearly remember packing them - late nights in our tiny sublet apartment in the city; how I imagined soon hanging them all neatly on white hangers in our very own house.

And there it is, the realization: oh, right. I used to really enjoy this. You know, this whole… fashion thing.

But something changed.

Maybe it’s all very simple. A move, way out into the countryside where noone complains if you’re keeping your pyjama pants on all day long (hey, you’re going back to bed in a few hours anyway!). A best friend who loves beautiful clothes and who’s laying in a hospital bed, saying: Annika, isn’t it strange. How we search for and spend all this money on the loveliest dresses, only to one day realize that we won’t ever get to wear them again.

I bought an expensive black dress from Stylein to wear at her funeral. October, that was. Since then, I just haven’t been able to find a reason to go shopping. Not that I’d have to – I’d just have to open one of the countless moving boxes marked ”Annika’s clothes” and dig in. But I didn’t. I guess I didn’t really see the point.

Maybe I still don’t. But the boxes are empty now. And sitting in a huge pile of shiny, sparkly and silky stripes, flowers and polka dots, I must admit my greasy pyjama bottoms are starting to seem like a pretty boring outfit choice.

Hmm. What if… what if I should go wash my hair? Put some lipstick on. I do have the day off and couldn’t I, hypothetically, go into Stockholm and have a cup of coffee with someone I haven’t seen in a while? Yeah. I guess I could.

And while I’m at it, I might just as well pick out something from this pile and put it on. Something I used to feel sort of pretty in.
Maybe even something sequined.



12 comments:

  1. thank you for sharing and translating… great read! :)

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  2. It would be awesome if Sofis Mode would become a huge magazine across the globe. Sometimes I wish I could understand Swedish so I could read articles like this.

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  3. I love your writing style.

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  4. The idea of combining the info-part on the blogger and having him/her give insightful tips on his/her hometown seems really cool! And the lay-out of Sofis Mode is cute; feminine and fresh. Me likey :)
    What is exactly the target-group of this magazine age-wise? Just young adults, like yourself? (I'm wondering to what "internatonal" magazine you could compare it; Glamour? Grazia?)

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  5. This is really touching, honestly :) the greatest part of it was when you mentioned your friend and what she said in her hospital bed. oh! broke my heart. I don't mean to be disrespectful or anything, you don't even have to answer if you don't want to, but may I ask what kind of illness took her away?
    take care, stop foolin' around and start loving your legs( yes, your legs:P, cause they're great) and keep up the good writing:) x o

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  6. I adore your writing, Annika! Good grief, lots of people whose *first* language is English don't speak it as well as you.

    Your article definitely inspired me to keep getting dressed and making myself look put-together, even though it's summer and I've nowhere to go!

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  7. the last paragraph says it all

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  8. Köpte Sofies Mode för någon dag sen, blev galet glad och lite förvånad att se dig! :) grym krönika tjejen!

    xoxo
    Amanda

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  9. mochaccinoland - Thank you so much!

    Dana, that would be pretty awesome, but since it's in Swedish I don't see that happening, haha! But hey, you don't have to learn Swedish, I'm doing my best to translate it for you! :)

    szexesnyuljork, that's very sweet, thank you.

    Anonymous, I'm glad you like the new layout, I think it looks great, too! Oh, and that you think the combo of a blogger feature/city guide is interesting - it's my own idea (both the feature, the city guide and the combination of the two) so I take credit for that. ;) Hmm, I'm not an expert on the magazine in any way, but I'm guessing it's target group is women between the ages 18 and... 35? Something like that. It's like a more easy-going, commercial version of ELLE. The lady who founded the magazine worked at ELLE before and I think she wanted to make a more approachable fashion and lifestyle magazine, with a lot of syling tips and afforable fashion.

    Reni, thank you so much, I'm very flattered! Of course I don't mind you asking, I've even written about my best friend's illness before, here. She had a type of cancer called osteosarcoma, which is bone cancer, but hers was extremely unusual since the tumour was located not in the bones but in a muscle. Still not sure how that worked but I do know that it's very aggressive, very rare and almost impossible to treat.

    Shayli, oh stop it! We both know that's not true. I sometimes kid myself and think I'm not too bad, but then I'll read a blog like Clothes, Cameras and Coffee and I realize just how far I am from mastering the English language. But I'm not too depressed about that, practice makes perfect and at least I'm considered pretty skilled in my own language. :)

    Yay, I'm so glad the column inspired you to keep dressing up! Hey, I almost never have anywhere to go and that sure doesn't stop me! ;)

    Amanda Brohman, åh men tusen tack, finaste du! <3

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  10. A more approachable version of ELLE magazine sounds like something I would like to buy! I've tried 'liking' ELLE (the Dutch version at least), I really did, but for some reason I just find it too... messy. The lay-out and the topics just didn't speak to my imagination at all. Maybe I should try bying it now that I'm older; perhaps it's an age related kinda thing. Hmm...

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  11. Oh, by the way! Could you maybe do a city-guide of a blogger with eh, you in the lead role? Here, on your blog? You see, in a year, I'm going on an internship abroad to a destination of my choice (fancy, no? hihi), and I was actually considering going to Stockholm! I've been there once when I was 5 (not even worth mentioning, I guess)- but to me, it just seems to be a really laidback, lovely place with easy-going, arty people having their own style/ flow of life. And not as crowded as some of the other European capital cities, which is a huuuuge plus point!
    So, dear Annika, would you please enlighten us on your capital city? ;)

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  12. honestly, you made my evening better just by answering my question. that was very cool from you:) honestly, whish you best hun'.
    take care.

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